Branding is such a complex topic, to some business owners their brand is an afterthought, to others, it’s hands down the most important part of their business. It just depends on what you know about branding in the new age.
I, for one, LOVE a good branding moment and the process it takes to get there. Your brand is the first thing that speaks for your business, and because of that, you have to really think about what you want it to say. Your brand is the welcome mat to your company in a sense, it is so important that you have a brand that is cohesive with what your mission is for your business.
A brand can generate new customers or lose them, it can increase your value, or lower it, it can make your business recognizable, or, if not done correctly, it can blend your business in with your competitors.
As you can see, this isn’t something to take lightly. A brand is the north star to a business, you should be able to follow it all the way through.
You want your clientele to trust you, your business, and your brand… You want them to rave about their experience with you and help build your community, or in other words, your brand awareness… which then leads to brand recognition. And that’s the whole point, right?! We want our business to be recognizable at first glance or at scrolling speed!
The worst thing for any business is to appear similar to another, you don’t want your potential clients to confuse you with your competitors, you want to be in a league of your own. You want your clients to not only know your brand but look forward to seeing it. You want your business to be so branded marketing it is effortless. The goal is to have a well thought out brand, past colors and logos and fonts, but down to key phrases, memes, favorite emojis, even photo backgrounds. A strong brand is no joke, my friends.
Having a luxury, cohesive, and attention-grabbing brand shows your customers right off the bat that you are who they want to choose. They don’t have to do research, they can visually tell that you are going to be a business worth hiring. Our society relies heavily on visuals to make their choices simply because of all the advances in social networks.
Not to mention, being in your own league means you get to evaluate your prices accordingly. A strongly established brand allows you more leverage in your industry. It also makes it more appealing to your clients because it looks trustworthy and worth their investment.
If you feel as though your brand isn’t as strong as you want it to be or you’re unsure if you need to improve it, check out my previous blogs: “How to Know When to Rebrand Your business” and “Common Mistakes When DIYing Your Brand”. And if you’re ready to take your brand to the next level, let’s chat!