“A picture is worth a thousand words” … this isn’t a new phrase, but when it comes to your website, a picture is worth a hundred thousand words!
Think of your website photos as the glue that holds your design together. Here, let me explain, Millennials are proven to respond better to visually searching than reading key words. Our brains are visual and 90% of the information we take in is through visual images…What?!
Am I convincing you on website photos yet?
Think about how much fun you have on Pinterest, how you can visualize the new recipe that you want to try, or the shirt that you pinned which will be perfect for your date, or the wedding you are planning, where you can see everything down to the type of cutlery you want to use.
We are living in a word where seeing is believing.
Showing your clients what you are selling, whether that is a product, service, or coaching, will help you grow and scale your business by a long shot! You want your website to have curated and branded images to match and enhance your design.
Now, don’t get me wrong, your website copy is important, I even wrote a whole blog about how important it is, but at the end of the day, your clientele isn’t going to read every word on your site. This is why website photos and headlines are your best friend.
Now, let’s talk about what your website photos should consist of!
Professional: It’s an investment, I know, but it’s something that you shouldn’t skimp on in your business. A professional photo shoot can span from your website to your social media, to your portfolio, and beyond! You will be able to use these shots for years, assuming your brand doesn’t change.
Which brings me to my next point!
Branded: Think ahead before going into your photoshoot. Consider your brand colors, your brand aesthetic, and the vision you have for your website, the bottom line is don’t go in unprepared. If your website colors are muted and blue (aka mine) then rock a similar blue in your photoshoot!
You are your brand and that is never truer than in a photoshoot. If you are leaning towards a beach vibe, take it to the beach! If you are a city gal, ask some local shops if you can take some photos there. Think outside of the box. You may want them taken inside your home with you in your natural environment, whatever speaks to you and your brand, that’s the right call.
The images on your site are going to represent your business way before your actual website design and copy does. People will scan for your images and make a connection to your company before even getting to reading your verbiage.
Take note from this blog experience, what did you do first? Did you jump right into reading or did you scroll and do a visual overview first trying to find pictures?
Have any questions? Feel free to reach out and we can chat about it!