When you start out as an entrepreneur, one of the first pieces of advice you’ll come across is to find or pick a niche. This means you need to 1) choose the specific type of person you want to serve or 2) choose a specific type of service you want to offer. While this is […]

When you are first starting out in your business, you might not have the funds to hire a copywriter just yet – I get it! But you still need website copy that speaks to your readers and converts them into clients. Sounds like a tall ask, right? It doesn’t have to be. Here are five […]

I hate to break it to you, but designing a website is more than just throwing pretty colors and fonts together and calling it a day. Website design involves marketing tactics, creative processes, and branding strategies to nail a business’s objective or goal. That’s why it’s so important – before any “design” work even begins […]

You’ve probably heard people telling you that you need a website to really help your brand stand out from the crowds. What they should actually be saying, “You need a GREAT website to stand out from your competitors.”  Why? Because bad websites can actually do more harm than good. Not only can you lose conversions, […]

Do you love your site? If you answered no, then keep reading. A website serves a distinct purpose for your brand and your business – marketing it. A website is a powerful tool that needs to be used advantageously for your business. Your website should promote your work, tell potential clients why they should work […]

Branding and logos are often thought of as interchangeable – and that couldn’t be further from the truth. Logos are powerful, but they aren’t enough to carry your business to success. You need a strong brand, too. In this post, I want to tell you exactly why your brand is more than your logo. To […]